COTTON USA and COTAAP Promote Cotton Clothes
COTTON USA and COTAAP (Cotton and Allied Products Research Foundation) in India recently commemorated World Environment Day to raise awareness among Indian customers about the environmental benefits of cotton and to urge them to use cotton clothes all year. Cotton USA aspires to create the world’s most environmentally friendly cotton.
COTAAP and COTTON USA worked closely to send the message ‘Cotton Apnao Environment Bachao’ to Indian customers (Embrace Cotton, Save the Environment). The message was broadcast throughout major cities such as Mumbai, Delhi, and Bengaluru, with a few of the country’s biggest radio stations, Radio City and Fever FM, presenting interesting information about how cotton is good for the environment with listeners. According to a news release from Cotton USA, the three-day radio promotion began on June 3, 2021, with radio jockeys engaging listeners with ‘Did You Know?’ information about cotton for the first two days.
On June 5, 2021, World Environment Day, listeners were invited to participate in a radio quiz contest with questions about cotton and the previously presented information. Listeners actively engaged and were called upon to answer questions on the spot, with five winners receiving fantastic prizes. Aside from the radio campaign, the collaboration hosted online quiz and meme competitions on the ‘Dare2Compete‘ platform, with the goal of educating future generations about cotton fiber and sustainable practices throughout the life cycle of cotton garments and other items. The competition’s subject was “Cotton: Good for My Planet.” To enhance the contests and inspire the participants, prize money was given to the winners and runners-up, as well as participation certificates. The competitions were a huge success due to the large number of registrations and views they got.
Environment Day is observed across the world to encourage individuals and organizations to make good changes in the way they commute, dress, conduct business, or consume anything that might contribute to a greener future. With the ongoing epidemic, promoting sustainable practices and goods to enhance the planet’s general health has become increasingly important. In the textile business, US cotton has gained prominence as a natural fiber that is both sustainable and ecologically beneficial.
“As we continue to deal with the epidemic while maintaining a continuous focus on sustainability, we live in a culture where conserving the earth is becoming increasingly important. In a statement, Gary Adams, president of the National Cotton Council of America (NCC), said, “The US Cotton Trust Protocol is a new sustainability standard for the US cotton industry to drive continuous improvement for our growers and to help us better demonstrate to brands and retailers that the US is producing sustainable, responsibly produced cotton.”
“The COTAAP research foundation works with cotton producers all throughout India with the express purpose of assisting them in increasing and improving their cotton production. COTAAP is dedicated to promoting the advantages of growing and using cotton, according to COTAAP Chairman Dhiren Shah.